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also be revealing the latest innovations that can be integrated seamlessly into the customer’ s processes and which optimise them These include our Blue e+ enclosure cooling units which consume 75% less energy on average or the Wire Terminal which assembles wires ten times faster We want get into conversation with the visitors to the Hanover Fair about this Because in our view this is the great opportunity that the Hanover Fair offers It brings exhibitors and customers together in dialogue and as an allencompassing industrial trade fair brings together key expertise from the relevant sectors to bring the new ecosystems to life Good examples of this are Catena-Xand in the future Manufacturing-X Hall 11 Booth E06 Rittal www rittal com Transparency for manufacturing Industry is in a time of change Many see the term smart manufacturing as a signpost Markus Asch CEO Rittal International and Rittal Software Systems illuminates the current challenges for industrial companies Industry is currently under tremendous pressure to change In your view what are the most pressing challenges facing manufacturing companies? The pressure to increase efficiency and productivity in the industry has grown significantly in a very short period Our customers’ requirements are highly differentiated and individual due to the wide variety of applications which is changing products and processes Overall complexity is growing Companies must align their organisation and production to this and manage the shortage of skilled workers Given this background there is no alternative to automation and digitisation The effect is that companies must manufacture nowadays their products in a highly individual flexible and highquality manner and preferably in their local market so that they can act and above all deliver at any time If you want to implement this economically it will require efficiency up to the limit of what is physically possible Moreover there are also energy costs availability and demands for sustainability and traceability in the supply chains In factories for example optimisation goals have been rapidly changing Before most interests had been in making the highest possible quantities Today the question is How can Iproduce a suitable number of items using as little energy as possible per item? Factories are not yet designed to do this Ahigh level of digitisation is needed and needed very quickly to meet all these requirements in Europe This calls for standardised platforms In your opinion how does the path to smart manufacturing look? Firstly it is a question of creating transparency and understanding the connections between the relevant data This is the only way we can understand what we can optimise Data consistency is one thing but the contextualisation of data is another necessary factor especially since digital data models – digital twins – from many production sectors have to be connected Moreover the data – automation product and production data – is generated in ecosystems that are currently often incompletely interconnected If you were to push unstructured data from production into an AI engine nothing valuable would arise from it If on the other hand it were possible to create a complete digital twin for each automation product and production process and connect them intelligently then this would represent leverage on the road to smart production This means that we first have to create transparency before implementing optimisation options and we must do that even before we think in the direction of smart production management This also applies to energy monitoring and in the future energy management in production The connection between the three digital twins is needed to put the energy flows into the context of manufacturing processes understand them and then use them to create value In the short term the aim is to reduce expensive peak loads Looking further ahead we must determine and lessen the product’ s carbon footprint What are the main focuses of your presentation at the trade show? At our booth visitors will see practical examples of how we can help our customers optimise their value chains in the relevant ecosystems Control switchgear and mechanical engineering companies use Eplan and Rittal solutions to speed up the development of the digital twins of machines and systems and make the data usable during operation With Cideon we are showing how our customers can increase data consistency around the digital product twin In addition IIoTbased production management with the Oncite Digital Production System DPS then creates transparency for operators about manufacturing process data which increases production efficiency and flexibility We also show how these ecosystems for energy monitoring can be linked up in manufacturing At the booth you will also gain a live insight into how energy is monitored during ongoing production work at our Smart Production facility in Haiger There we are our own “Customer Zero” sharing our experience and expertise in the Friedhelm Loh Group with our customers Our conviction and principle of action We understand the processes along our customers’ value chains think about new ecosystems and develop overarching standardised solutions Of course we will HANNOVER MESSE DAILY 2023 Mittwoch 19 April 2023 Messe aktuell | 25 www industrialproduction de Markus Asch Rittal „We first have to create transparency before implementing optimisation options and we must do that even before we think in the direction of smart production management “ Image Rittal